狹義的營銷是指產品從制造出來到消費者手中的過程，廣義的營銷是指進行市場調
工業品價格指數
工業品價格指數
研、開發產品、制造產品、推廣和銷售產品的一個循環過程，工業品營銷概念為廣義的營銷概念。在傳統的工業品營銷體系中，供應商對所有使用某種產品的廠商都提供單一的產品，如右圖所示。
在國內市場經濟發展初期，市場發展很不成熟，大多工業品供應廠商采用這種方式進行銷售，他們對自己的產品和服務不再進行細分，或者只是簡單地根據客戶檔次高低進行細分，然而由于供貨廠家相對較少，采用這種營銷模式，已經能達到較高的利潤。
廈門市哲控工業設備有限公司
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